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For practitioners working with young people in the UK

MILO: Measuring Impact of Life Online.

Young people aren't just seeing bad content. Algorithms are gradually shifting what feels normal — about bodies, relationships, mental health, and the world. MILO gives practitioners a structured way to assess and track that shift, working directly with the young people in their care.

See how it works
The MILO young person home screen titled Hey, Alex

The platform

A structured approach to digital wellbeing

Three connected tools. One codebase. Built for the people who actually do this work.

01

Assess what the algorithm is doing

The 3 C's Assessment — Content, Contact, Conduct — gives you a structured way to map a young person's digital world in a 1:1 session. It generates a personalised set of wellbeing indicators and a starting baseline. No RCADS. No clinical outcomes framework. Built specifically for digital harm.

02

Track change between sessions

Young people complete short check-ins against their own agreed indicators. You see the scores. You see the trends. You get flagged when something drops. All of it is visible in the practitioner dashboard so your Thursday 2pm session starts with context, not guesswork.

03

Young people get their own space

Every young person gets a separate, youth-friendly app with check-ins, their own progress charts, and age-appropriate content that helps them understand what platforms are actually doing. No clinical scores. No practitioner notes. Just a safe place that makes sense to them.

For private therapists, counsellors, and independent youth workers

Structure for the conversations you're already trying to have.

You already know digital life is affecting the young people you see. MILO gives you a clinical framework to assess it properly and a way to track whether anything is actually changing.

01

See your whole caseload at a glance.

Your dashboard shows every active young person, their latest check-in, and any flagged changes since your last session. Amber for a noticeable drop. Red for a significant one. You don't need to review every file to know where to focus.

Practitioner dashboard showing caseload overview, concern flags, and recent activity

What the young person experiences

Their own space. Their own progress. Nothing clinical in sight.

Young people log in with a username and PIN — no email address, no personal details stored. What they see is built for them: warm, simple, and genuinely useful. They can track how they're feeling, see their progress over time, and access content that helps them understand what's happening online.

01

Check-ins that take two minutes.

Each check-in is short, focused, and uses language the young person helped choose. No clinical scales. No jargon. Just a few honest responses about how their agreed indicators have felt this week. It's quick enough that it doesn't feel like homework.

Young person home screen showing indicators, a check-in prompt, and supportive content cards

Content designed for young people, not for parents

Understanding what's happening — in plain language.

MILO's psychoeducation content helps young people make sense of their own digital experiences without lectures or scare tactics. It covers how algorithms work, why scrolling feels hard to stop, what comparison does to the brain, and how to use the tools platforms already have. It's written for young people who are old enough to understand the real answer.

Why your feed shows you what it shows you

Plain explanations of how recommendation algorithms work — and what you can actually do to change what you see.

Why it's hard to stop scrolling

The neuroscience of variable reward in simple terms. Not to scare anyone — to make the experience feel less confusing and more understandable.

What comparison does to how you feel

Honest content about social comparison, highlight reels, and the gap between what people post and how they actually feel.

The tools the platforms don't tell you about

Practical guides to platform controls: Not Interested, recommendation resets, content filters, and how to actually use them. The platforms offer the tools. They just don't want you to use them.

Psychoeducation article page for young people with editorial-style content blocks

Transparent pricing, no surprises

Start free. Pay only for what you use.

Private practitioners pay per active young person — so you're never paying for slots you're not using. Everyone starts with a free trial and no payment details required.

All plans start with a free trial. No credit card required to get started.

For organisations

Coming soon

Organisation

Annual plans for MHST, CAMHS, youth charities, and local authority teams.

Tailored plans

Sized to your service and team structure

  • Organisation-level admin dashboard and reporting
  • Multi-practitioner account management
  • Caseload reassignment and safeguarding oversight
  • Aggregate service-level reporting for commissioners
  • Implementation support for your team setup

Organisation accounts are coming soon. Private practitioner accounts are available now.

Coming soon

For private practitioners

Private Practitioner

Pay as your caseload grows. Stop paying when a case closes.

£4.99

per active young person / month

  • Full 3 C's Assessment for every young person
  • Personalised indicator tracking and check-in scoring
  • Progress charts, concern flags, and session notes
  • Young person app included — no extra charge
  • Add a second seat for £15/month flat

Your first three young people are free. No payment details required to start.

Your next session could start with an answer, not a question.

Your first three young people are free. No payment details, no fixed-term commitment.